Friday, January 18, 2008
Designer egg yolk has 24 percent less cholestrol than normal eggs
Egg lovers with a heart condition need no longer fear their favorite food. A Coimbatore based company has introduced a designer egg fortified with Vitamin E and Omega 3 acids, whose yolk the company says holds 24 percent less cholesterol than normal table eggs.
Suguna Poultry Farm Ltd, based in Coimbatore in Tamil Nadu, has also introduced another branded egg fortified with Vitamin E, organic selenium and docosahexanoic acid (DHA), an essential fatty acid present in breast milk.
The Rs.15-billion turnover company that forayed into the branded egg segment early this year launched the two new brands, Suguna Heart and Suguna Active, in Chennai last month.
"Suguna Active contains high levels of DHA, Vitamin E and organic selenium needed by children, pregnant women, lactating mothers and all adults. The Suguna Heart eggs are enriched with Omega 3 fatty acids and Vitamin E," K. Ravindran, general manager, sales and marketing, Suguna Poultry, told the media.
He said Omega 3 fatty acids help in decreasing serum triglycerides and low-density lipoprotein cholesterol in the blood.
"The egg yolk has 24 percent less cholesterol than normal table eggs," he said.
Suguna Active and Suguna Heart are available for Rs.47 and Rs.52.80 a dozen, respectively.
"The branded eggs are available in all big retail chains and big provision stores in Tamil Nadu, Bangalore and Hyderabad," he said.
Designer eggs are the outcome of feeding hens with customized food to get them to lay eggs with desired properties. Ravindran said branded eggs cost more because the special feed costs 35 percent more than normal chicken feed.
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Image and Article source: News India Times
Article taken from the issue: Jan 18 2008
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