Monday, March 30, 2009
Census Bureau will try an ad campaign to reach minorities
A mid fears that millions of people may be overlooked during next year's census, the Census Bureau will launch a $250 million promotional campaign to encourage participation in the decennial head count, especially among hard-to-reach minority groups in urban areas.
More than half those funds will go for advertising across traditional and social media, and nearly a quarter will be devoted exclusively to Asian, black and Hispanic outlets.
"A year from now, the populace will have seen and heard more ads in national and local media than in any prior census," the Census Bureau's acting director, Thomas L. Mesenbourg, told a House Oversight and Government Reform subcommittee.
The agency will also hire 2,000 temporary employees by the end of June to coordinate efforts with more than 10,000 local organizations and corporations to help encourage greater participation.
To read the full article, click here..
To read the ePaper, visit: http://www.newsindia-times.com
More than half those funds will go for advertising across traditional and social media, and nearly a quarter will be devoted exclusively to Asian, black and Hispanic outlets.
"A year from now, the populace will have seen and heard more ads in national and local media than in any prior census," the Census Bureau's acting director, Thomas L. Mesenbourg, told a House Oversight and Government Reform subcommittee.
The agency will also hire 2,000 temporary employees by the end of June to coordinate efforts with more than 10,000 local organizations and corporations to help encourage greater participation.
To read the full article, click here..
To read the ePaper, visit: http://www.newsindia-times.com
Labels: ad campaign, Census Bureau, minority groups, promotional campaign, Urban areas
Tuesday, March 11, 2008
Asian businesses generate $326 billion in receipts
Supporting the view that immigrants contribute significantly to the U.S. economy, Asian businesses in the United States generate an estimated $326 billion in receipts a year, according to the Census Bureau. And of the 1.1 million businesses counted in 2002, 46 percent were owned by Indians or Chinese.
These and other figures on Asian and Pacific Islanders were released by the Census Bureau in anticipation of the Asian/Pacific American Heritage Month in May.
The March 3 release showed median incomes among Asians differently markedly, with Indian Americans (Asian Indians) at the top of the scale with $78,315 in 2006 and Vietnamese Americans at the lower end with $52,299. (These figures represent the single-race population.)
Poverty remained unchanged from 2005 to 2006 at around 10.3 percent, but health insurance coverage improved marginally from 17.2 percent without coverage in 2005 to 15.5 percent in 2006.
The number of businesses owned by Asian-Americans in 2002 (1.1 million), up 24 percent from 1997, is a rate of increase twice the national average.
To read the full article , click here..
To read the epaper, visit: http://www.newsindia-times.com
These and other figures on Asian and Pacific Islanders were released by the Census Bureau in anticipation of the Asian/Pacific American Heritage Month in May.
The March 3 release showed median incomes among Asians differently markedly, with Indian Americans (Asian Indians) at the top of the scale with $78,315 in 2006 and Vietnamese Americans at the lower end with $52,299. (These figures represent the single-race population.)
Poverty remained unchanged from 2005 to 2006 at around 10.3 percent, but health insurance coverage improved marginally from 17.2 percent without coverage in 2005 to 15.5 percent in 2006.
The number of businesses owned by Asian-Americans in 2002 (1.1 million), up 24 percent from 1997, is a rate of increase twice the national average.
To read the full article , click here..
To read the epaper, visit: http://www.newsindia-times.com
Labels: $326 billion in Receipts, Asian, Asian Bussiness, Census Bureau, Non-Farm Businesses in U.S, Pacific American Heritage
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