Monday, March 30, 2009
Census Bureau will try an ad campaign to reach minorities
A mid fears that millions of people may be overlooked during next year's census, the Census Bureau will launch a $250 million promotional campaign to encourage participation in the decennial head count, especially among hard-to-reach minority groups in urban areas.
More than half those funds will go for advertising across traditional and social media, and nearly a quarter will be devoted exclusively to Asian, black and Hispanic outlets.
"A year from now, the populace will have seen and heard more ads in national and local media than in any prior census," the Census Bureau's acting director, Thomas L. Mesenbourg, told a House Oversight and Government Reform subcommittee.
The agency will also hire 2,000 temporary employees by the end of June to coordinate efforts with more than 10,000 local organizations and corporations to help encourage greater participation.
To read the full article, click here..
To read the ePaper, visit: http://www.newsindia-times.com
More than half those funds will go for advertising across traditional and social media, and nearly a quarter will be devoted exclusively to Asian, black and Hispanic outlets.
"A year from now, the populace will have seen and heard more ads in national and local media than in any prior census," the Census Bureau's acting director, Thomas L. Mesenbourg, told a House Oversight and Government Reform subcommittee.
The agency will also hire 2,000 temporary employees by the end of June to coordinate efforts with more than 10,000 local organizations and corporations to help encourage greater participation.
To read the full article, click here..
To read the ePaper, visit: http://www.newsindia-times.com
Labels: ad campaign, Census Bureau, minority groups, promotional campaign, Urban areas
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