Thursday, August 21, 2008
Star Plus continues to lead Hindi General Entertainment space in India
Star Plus, a wholly owned subsidiary of News Corporation, announced on July 30 that according to the latest available TAM data for week 29 in India, it had delivered 348 GRPs, leading 2nd place Zee TV by 47 percent and delivering higher ratings than its two closest competitors (Zee and Sony) put together.
The channel has remained leader in the Hindi General Entertainment (GE) space from 2000.
With the top 10 slots across all cable and satellite channels belonging to Star Plus, the channel now leads across all weekday prime time slots from 19:00 to 23:29 hours with every show at each slot delivering better than the competition.
Star Plus also leads its competition in weekend prime as well as in its revamped weekday afternoon day part.
To read the full article, click here..
To read the ePaper, visit: http://www.newsindia-times.com
The channel has remained leader in the Hindi General Entertainment (GE) space from 2000.
With the top 10 slots across all cable and satellite channels belonging to Star Plus, the channel now leads across all weekday prime time slots from 19:00 to 23:29 hours with every show at each slot delivering better than the competition.
Star Plus also leads its competition in weekend prime as well as in its revamped weekday afternoon day part.
To read the full article, click here..
To read the ePaper, visit: http://www.newsindia-times.com
Labels: channel, competitors, GRPs, Hindi General Entertainment, india, satellite channels, slots, Sony, Star Plus, Zee TV
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